FOUNDED in 2021, TheSoftCheek Jewelry is a brand dedicated to celebrating the radiance of every woman. Its founder, Lebanese Assil Mesleh, has always been passionate about promoting self-love and confidence among women. During her time in Denmark, Assil was deeply influenced by the Danish values of quality, authenticity, and mindful living. She admired how people valued lasting, meaningful products over disposable ones. After relocating to Madrid, a city buzzing with energy and empowerment, Assil’s passion for creating a space where women can indulge in exquisite jewelry crafted from natural gemstones grew even stronger.

Driven by a commitment to quality and a mission to empower women to shine every day, Assil has created a brand where craftsmanship and authenticity are at the core. Her jewelry isn’t just an accessory; it’s a symbol of the confidence, beauty, and uniqueness that every woman deserves to embrace and celebrate.

At TheSoftCheek Jewelry, our goal is to help women feel confident, unique, and loved. We also believe in giving back, which is why 10% of every purchase goes towards supporting children who are not experiencing the joy of a happy childhood.